As life stage trigger experts, TwentyCi applied their unique understanding of the home mover life stages to map all of their developments and identify potential home movers within a ten-mile radius. Property insights and data were then selected from TwentyCi’s exclusive Homemover Prospect Data – the largest and most comprehensive pre and post home mover data set available in the UK.

TwentyCi’s extensive experience in email marketing also enabled the development of a comprehensive email strategy for maximum response. Exceptionally targeted with a high propensity to convert, TwentyCi connected the client with both potential First Time Buyers and individuals who had recently expressed an interest in selling their current home. In addition, TwentyCi provided the opportunity to enhance the targeting approach through overlaying the seller’s current home property price and matching it to similar properties sold at their developments.