Customer-centric subscription management for The Financial Times

Project Summary

From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.

Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.

Solution

TwentyCi worked closely with stakeholders from both sides of the business to replicate the Oracle system and capture the required improvements.

SQL, Oracle, Project Management, Reporting Services, SSIS Datawarehousing were all utilised to develop the FT Repmart – a single portal with financial reporting of all world-wide Financial Times subscribers.

Outcome & Results

A joint TwentyCi/Financial Times project team was key to the success of the project, aiding change management and smooth integration.

The benefits to the client were significant but notably, FT Repmart’s ability to provide a full suite of reports accessed weekly by the FT Board has proved most valuable. Today, FT Repmart manages:

3 million global subscribers
1000+ new subscribers per week and helps generate annual revenues in excess of £7.7m