How Direct Mail & Home Mover Data Generated Wayfair £8.4 Million In Revenue We have conducted the home mover analysis overlaying Wayfair’s transactional data with the residential property market to establish if there is a correlation between the client’s brand and the home moving market. The analysis has shown that home movers were worth 37% …
A 50% sales uplift for a nationwide bed and mattress retailer We have worked with Admessenger, a fully customisable mobile advertising solution provider to deliver sales uplift strategy for a well-known UK bed retailer. The challenge As cookie data becomes more scarce advertisers are turning to contextual targeting to target the right audiences. For our client …
Boosting bed sales Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware. So when one of the UK’s leading bed retailers challenged us to create a campaign targeting this group, we got to work. Creating the campaign Using …
Contextually targeted acquisition for the electrical retail sector Recently, we were commissioned to work with the UK’s largest electrical retailer to boost their existing marketing activity with an acquisition programme targeted exclusively to attract home movers. New Customer Acquisition At TwentyCi, we know that key points of a home mover journey act as triggers for …
Marketing acquisition for the home furnishings sector At TwentyCi we know through our unique data assets and buying behaviour insights, that home movers are more than twice as likely to purchase a home furnishing product than a non-mover. Despite this compelling insight, our early analysis showed that home mover transactions for the retailer only accounted …
Innovation to new customers in the homemover journey A leading furniture retailer were seeking innovative ways of marketing to potential customers. That’s where TwentyCi’s home mover data universe and customer buying behaviour analysis came into play. Previous analysis of ours had shown that almost 30% of their customer base have moved home, therefore, it made …
