Once upon a time, in the bustling world of homeware retail, countless customers were wandering through stores and scrolling online—searching for the perfect rug, that cosy sofa, or a gleaming set of kitchen pans. But retailers faced a challenge: among all these shoppers, who were the real buyers—the ones ready to commit to more than a casual browse?
Meet homemovers.
Imagine this: A family finally completes their long-awaited house purchase. A new couple moves into their first apartment. Boxes are piled high, rooms echo with emptiness, and opportunities bloom like wildflowers.
Why? Because when people move, everything changes.
Moving or improving homes acts as a trigger for buying behaviour of retail products and services from beds, sofas and kitchens to tech and electrical equipment, DIY and garden goods. Using comprehensive purchase intent signals, rich insights into homemover demographics, and property data, we provide unprecedented insights into homemovers’ shopping habits. We monitor key events in the moving process for almost all UK properties and their residents. These “triggers” include listing a property with an estate agent, accepting an offer, conducting pre-purchase title searches, and more.
The predictability of a homemover spending is 3 times higher than a non-mover, which creates an untapped value for many retail brands.
£21:1
By tracking 99% of all residential property moves, we give brands complete access to this important audience.
The likelihood of a sale or conversion is significantly greater when you target homeowners and people in the home-moving process at the right time.
Homemovers & home improvers
By combining home mover data with home improver insights, you create a two-pronged strategy that captures:
Marketing
programmes
We monitor every move on the property market. This knowledge underpins our tailored and highly targeted multi-channel marketing programmes focusing on homemover, home improver and homeowner audiences.
Our retail clients generate £21:1 ROI from our campaigns.
Created in partnership with Ad Messenger, our mobile display adverts provide an uplift in engagement over traditional display ad performance.
Our capability also extends to enabling social media advertising within Facebook and Instagram.
Bespoke postcards, brochures or letters dispatched directly to homemovers in your area. Beating the average cost for a direct mailer.
Fully trackable campaigns, including audience segmentation, tailored messaging and reporting.
The availability of our data for display advertising provides another opportunity for effective engagement.
If you wish to make your television advertising work harder, we also partner with Sky through their AdSmart platform to enable precision targeting.
We know that every business is different. Give us a call or email
so we can find the best data solution for your business.
