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RETAIL MARKETING AGENCY
Homemover, home improver, renters, and homeowner marketing and data for retailers.
Exclusive insights throughout the home moving journey, powered by the UK's largest property database.
TwentyCi Retail Agency provides property market data insights and marketing services helping large retail brands establish the right time to target homeowners, homemovers and home improvers.
Moving or improving homes acts as a trigger for buying behaviour of retail products and services from beds, sofas and kitchens to tech and electrical equipment, DIY and garden goods. Using comprehensive purchase intent signals, rich insights into homemover demographics, and property data, we provide unprecedented insights into homemovers’ shopping habits.
By tracking 99% of all residential property moves, we give brands complete access to this important audience.
The likelihood of a sale or conversion is significantly greater when you target homeowners and people in the home moving process at the right time, with a typical ROI of over £20:1.
Data for Retail Marketing
Homemover and Home Improver Data
Homebuyers spend £29 billion a year on retail goods such as furniture, electricals and home improvement services, with 5.3 times the likeliness to buy than other audiences.
Homeowner and Renter Data
Access to the largest UK database of 32 million homes revealing their value, owner and renter demographics, whether they plan to make any home alterations, and 300+ additional key attributes which can guide your targeting efforts.
Targeted Marketing
We monitor every move on the property market. This knowledge underpins our tailored and highly targeted multi-channel marketing programmes focusing on homemover, home improver and homeowner audiences. Our retail clients generate £20:1 ROI from our campaigns.
Our Approach
Our Marketing Channels
Bespoke postcards, brochures or letters dispatched directly to homemovers in your area. Beating the average cost for a direct mailer.
EMAIL MARKETING
Fully trackable campaigns, including audience segmentation, tailored messaging and reporting.
MOBILE ADVERTISING
Created in partnership with Ad Messenger, our mobile display adverts provide an uplift in engagement over traditional display ad performance.
SOCIAL MEDIA ADVERTISING
Our capability also extends to enabling social media advertising within Facebook and Instagram.
PROGRAMMATIC
The availability of our data for display advertising provides another opportunity for effective engagement.
TV DIGITAL ADS
If you wish to make your television advertising work harder, we also partner with Sky through their AdSmart platform to enable precision targeting.
Targeted Marketing
We monitor every move on the property market. This knowledge underpins our tailored and highly targeted multi-channel marketing programmes focusing on homemover, home improver and homeowner audiences.
Our retail clients generate £20:1 ROI from our campaigns.
Our Work
Direct Mail Guide
WHY WORK WITH US?
We know the UK property market
Our data processes are at least 3 years ahead of our nearest competitors. We have been analysing the market for over 15 years.
Zero blunders
We own the most accurate and granular property and homemover database available to date. We are the only provider covering 99.6% of all UK residential market listings.
We are known
We work with the Government and many media sources which regularly use our data.
Turn Homemovers and Homeowners Into New Customers.
Contact us today and let’s take your marketing revenue to another level!
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